What's The Difference Anyway: Blog vs. Article
Although many people use the terms interchangeably for blogs and articles, they are not identical. Understanding their role in your marketing plan will help you create better content, boost your SEO and reach more customers. Why writers and business owners get confused You're not the only one who doesn't know how to differentiate between blog posts and articles. Many companies have blurred the lines because they don't understand the differences. Blog posts are seen to be less expensive and less time consuming. In marketing strategies they are often over-emphasized, and content that should be an article, is instead written as a blog. This undermines the appeal of blogs and the authority of the articles they publish. What is a Blog? This question can be answered by looking at the etymology of the word. blog , as it turns out is a portmanteau word, formed by two older words: web , and log. It's useful to think of your blog as a log or journal about your business.